Experience

Product · Design · Leadership

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Relentlessly resourceful product leader with extensive experience in product management & strategy, UX design, and shipping B2B products to hundreds of thousands of users. Strong technical orientation, paired with cross-functional team management, mentoring, and recruiting.

Intuit

2024 – Present

Staff Product Manager

Nov 2024 – Present
  • Led product strategy and execution for Intuit's data partner integration platform, redesigning workflows and data models to reduce integration time from weeks to days.
  • Built an AI-first platform experience (IDX Studio) with a centralized AI orchestration layer across 300+ repositories and internal services using MCPs and agent-to-agent protocols.
  • Led development of agentic AI systems for autonomous data acquisition, taking the initiative from 0→1 and achieving 95%+ precision and recall.
  • Owned vision and execution for an AI-powered Partner Management agent that executed actions across internal services and databases, improving operational efficiency at scale.
  • Partnered with engineering, analytics, and leadership to define platform strategy, drive adoption, and operationalize product metrics for AI-driven initiatives.

Palo Alto Networks

2023 – 2024

Senior Manager, UX

Jan 2023 – Oct 2024
  • Led team of 4 through a major redesign of Prisma Cloud's CSPM platform.
  • Led the design and delivery of Prisma Cloud's first AI Copilot, partnering with Product and Engineering to bring AI-powered experiences to security teams.
  • Founded a customer design partnership program with CISOs and security leaders from global enterprise customers, including Deliveroo, Decathlon, Airbus, and Nestlé.
  • Mentored team through coaching, career development, and individual growth plans.

Intuition Robotics

2019 – 2022

Group Product Manager & Head of Design

Jan 2021 – Dec 2022
  • Defined product strategy and roadmap for core customer experiences.
  • Led cross-functional teams (Product, Eng, QA) delivering high-impact product initiatives.
  • Built and led an 8-person design org, establishing scalable product development processes.

Product Team Lead — Experience

Jan 2019 – Dec 2020
  • Owned end-to-end product ideation, design, and development for the Experience team.
  • Managed 3 product specialists & partnered with engineering to ship high-impact features.
  • Used data and stakeholder insights to guide product decisions and enhance UX.

imperson

2015 – 2019

Product Team Lead

Oct 2017 – Dec 2018
  • Led cross-functional teams in LA and TLV; drove product strategy & execution for major clients (Disney, Microsoft, Universal, CBS); defined KPIs and produced data-driven analytics.

Product Manager

Aug 2015 – Sept 2017
  • Led content strategy & execution for major brands (Miss Piggy, Doc Brown); developed award-winning campaigns like the #FreeMurdoc chatbot (Gorillaz).

Skills

  • Product Strategy
  • Agentic & AI
  • Road Mapping
  • Data Analytics
  • Customer Research
  • UX & Design
  • Team Leadership
  • Content & Creative Strategy

Tools

  • Claude Code
  • AI tools
  • Tableau
  • Pendo
  • Mixpanel
  • Jira
  • Asana
  • Zeplin
  • Git & GitHub
  • Miro
  • Figma

Education

Tel Aviv University

2011 – 2014

Film & Television, The Steve Tisch School of Film & Television. Focus on Television and Scriptwriting; wrote, directed and edited several short films.